Vancouver Startup Week (VSW) is a week-long celebration that builds momentum and fosters connections among entrepreneurs, investors, leaders, and friends within the Greater Vancouver startup community.
2023 marks the first year the VSW returns in-person since the COVID pandemic — celebrating nine years of fostering connections among entrepreneurs, investors, leaders, and friends within the Greater Vancouver startup community.
There are significant changes to the visual identity this year, starting with the wordmark. In previous versions of VSW, the wordmark stack-up is composed of lowercase letters. However, you will notice that the ascenders of letters 't' and 'k' in "startup week" creates an awkward space between lines. Therefore, in the 2023 version of the wordmark, the 't' and 'k' are redesigned to established a cleaner look, and bring the lines closer together.
The Look and Feel of VSW
The look and feel of VSW 2023 is a refreshed version of the 2021 version with more vibrant VSW colours and gradients. We took a more flatter approach to the visual elements, taking out the patterns and added the 'wave' element to act as a visual separator.
The overall design was inspired by the coastline of Southern British Columbia (circles, waves and curves), the buildings in Downtown Vancouver where all VSW events are held (angled shapes) and the coastal mountains surrounding Vancouver (triangles).
Look and Feel in motion
Motion graphics BY ALEXANDRA ILETO
Motion graphics BY ALEXANDRA ILETO
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